The Brand Stitch's Take on Brand Storytelling Through Interactive Ads
While AI has made content generation seem like a cakewalk, it is also the reason why many startups are lost in the sea of endless scrolling. The overflooding of such auto-generated content has made it almost impossible to catch the already scarce attention of the audience. So, the question is how to create a brand story that actually stops the scroll?
At The Brand Stitch, we believe interactive ads are the future of brand storytelling. These aren't just visually appealing ads, instead they are the ones that make a passive audience into an equal contributor. Incorporating interactive ads is no longer just an option - it's a growth strategy that any business must not overlook.
1. Why do brands need more than just static branding?
An average consumer comes across hundreds of static ads, but do they click on every single one of them? The answer is a big no! No matter how aesthetically creative your ad is, if the customers won't click on it then it is useless. Reasons for such lack of engagement lies in the fact that static ads talk at your audience, which doesn't allow them a space to actually understand your brand. Interactive ads on the other hand, talks with them.
Rather than bombarding your audience with ads that will only 'tell' what your brand does, invite them into your world by allowing them to experience your story firsthand through interactivity. This is where you will witness better brand recall and higher engagement.
2. How We Use Interactive Ads to Tell Better Stories
This is one of many such Jewellery ads that we have curated for our clients where we went beyond the typical product promotion. Here, we've created an interactive quiz which matches the audience's personalities with diamond shapes. This didn't just promote the brand but also allowed the audience to discover something about themselves, which made this ad feel more personal and emotionally resonant.
This is how we at The Brand Stitch approach every ad campaign - aligning every brand story with a layer of interactivity.
3. What does this shift in approach ensure?
- 3x increase in engagement rate compared to the static ads.
- Better brand recall as the customers are experiencing the message rather than simply reading it.
4. Final Thoughts
Every brand story deserves more than just a generic static ad. It deserves to have an interactivity thread that stitches their story with precision, creativity and soul. And that's exactly what The Brand Stitch commits to deliver, crafting interactive brand experiences that the audience remembers and responds to.
Let's transform your static campaigns into engaging experiences that stop the scroll and start conversations.
Featured Interactive Mockups
See Interactive Advertising in Action
Explore our portfolio of interactive brand experiences that have helped brands connect with their audiences in meaningful ways:
An elegant mobile-first quiz experience that matches users' personality traits to diamond cuts, featuring beautiful animations and premium visuals.
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An interactive quiz concept for premium haircare, featuring strand damage visualization and personalized product recommendations.
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A futuristic interface that allows users to plan their day by dragging activities onto a timeline.
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An interactive mirror experience that lets users swipe to reveal a bright, sparkling smile.
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