From Scrolls to Stories: Creating Ad Journeys That Make People Stay
Attention is cheap but retention is gold. Everyday your audience comes across hundreds of ads but are they clicking all of them? Definitely not! Most ads vanish in a blink of an eye. Only some brands have cracked the code of stopping the scrolls and sparking curiosity. That code is the Story-led interactive ad journeys that urges your users to actively engage with your ad.
Why Static Ads Fail
Pretty visuals are no longer enough. Audiences swipe past such ads if they don't feel involved. Traditional static ad formats often act as a billboard, which might get seen but easily forgotten. What today's audience wants is a personalised content that makes them feel that it was designed for them.
This is where the interactive ad strategy comes into play. It's not just an engaging ad but a whole different experience strategy all together. And when it's rooted in your brand story, it becomes unforgettable.
Turning Ads into Stories: The Brand Stitch Way
The Brand Stitch doesn't just design ads. We build interactive brand experiences that unfold like a chapter, compelling users to always come back, enhancing brand recall.
Here's how we turn scrolls into stays:
1. We Map Your Entire Emotional Journey
Before the designing process comes the psychological analysis of your target audience. We start by identifying:
• Your audience's current pain points
• Emotional triggers behind their decisions
• Where your brand fits in their scroll journey
2. We Design for Interaction, Not Just Impression
In place of static formats, we use:
| Format | Purpose | Result |
|---|---|---|
| Swipeable narratives | Guide users through different products | Higher engagement rates |
| Tap-to-reveal formats | Trigger curiosity | Increased time on ad |
| Mini questionnaires | Invite active participation | Valuable first-party data |
3. We Build for the Open Internet
Here's what most advertisers miss. Interactive ads don't run on platforms like Meta. Walled gardens restrict such interactive ads. Our campaigns run on programmatic platforms (DSPs), giving us room to play with:
- Rich media - Full creative freedom without platform restrictions
- Responsive storytelling - Adaptive experiences across devices
- First-party data integrations - Direct insights from user interactions
- Audience retargeting based on engagement - Smart follow-up campaigns
Ready to Make People Stay?
If your current campaigns are being carried by ads that are high on creativity but lack results, then it's time to re-evaluate strategies that shift the focus from passive visuals to story-driven, interactive experiences.
✓ Emotional hooks
✓ Scroll-stopping experiences
✓ Personalized journeys
✓ Interactive mock previews before launch
✓ Clear distribution plans (DSPs, direct apps)
