How Interactive Ads Boost Engagement, Recall, and Conversions
With so many brands aiming to present the most aesthetic creative to their audience, capturing their attention is no longer enough. The actual difference lies in holding and converting that attention to action. This is where the interactive ad formats outperforms the static ones.
No matter how polished a static ad might look, it often fades into the background. On the contrary, interactive ads create a two-way experience for the audience. So, instead of simply speaking to them, these ads invite interaction.
Why Static Ads Fall Short
Let's be real, static ads have turned into nothing more than mere digital billboards. They may look visually creative, but they lack action. Here, the users scroll, look and move past. There's no memory, no involvement, no reason to return.
This is where the interactive ads step in. They work as a bridge between passive consumption and active interaction.
What Makes Interactive Ads Work
The real conversion relies on the user's participation. Whether it's a swipeable carousel, a quiz, an interactive game, or a tap-to-reveal story, interactive ad formats deliver:
- Increased engagement time - Users spend more time with your brand
- Improved Brand Recall - Active participation creates lasting memories
- Drive higher conversion rates - Engaged users are more likely to convert
In comparison to static ads, interactive ones have proven to generate 2x more conversions. Why? It not just grabs the attention of the audience but also makes them feel involved.
Engagement That Converts
In order to achieve the bottom funnel, mere impressions and clicks won't do anything. You need qualified clicks, strong brand recall and above all conversions. Interactive ads are built for this.
• Personalised experience
• Real-time product or service recommendations
• Landing pages based on the options selected by the users
Have proven to shorten the purchase journey.
The Recall Advantage
Memory is the hidden gem for ROI. Audiences are more likely to remember ads with which they actively interacted with. Reason being that they didn't just see that ad, but rather readily engaged with it.
Interactive ads have a 70% higher brand recall rate compared to static ad formats.
So, What Next?
It's high time that you should rethink your media spend. Rather than pouring your entire budget into reach, invest in interactive content that invites action. This is where the real ROI happens.
And if you're wondering where to begin—The Brand Stitch can help you craft interactive stories that don't just look good, but work.
✓ Interactive ad formats that convert
✓ Personalised user journeys
✓ Data-driven optimization
✓ Higher engagement & recall
